The Miami Dolphins has one of the largest sales teams in the NFL. But what happens when your sales approach (traditionally a mix of high-volume outreach and disciplined lead-management) gets turned upside down? The COVID-19 pandemic has restricted in-person meetings, sales events, stadium tours, and more. In this presentation, Josh Young, VP of ticket sales and service for the Miami Dolphins, shares how the team has quickly pivoted and is using creative new ways to digitize selling and connect with customers. You’ll learn how they’re:

• Revamping CRM to improve accountability and track the sales cycle.
• Gaining traction with new digital initiatives like virtual appointments and “engage chat” features for booking tickets online.
• Investing in new social media strategies to increase engagement and tap influencer networks.

Speaker: Josh Young, Vice President, Ticket Sales & Service, Miami Dolphins