Roderick Jefferson is the CEO of Roderick Jefferson & Associates. Roderick is an acknowledged thought leader in the sales enablement space. With 20+ years of leadership experience he has built enablement organizations covering the Enterprise and SMB space. Roderick has won numerous awards including being selected as the 2015 Sales Onboarding Program of the Year by SiriusDecisions. He is one of the founding members of the Sales Enablement Society. Roderick is also a member of several Advisory Boards, including Capella University and Selleration Inc. Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR/HP, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.